By Louise Waxler, Immediate Past President

In July 2006, the Board of Directors embarked upon creating a new strategic plan for the NSCAA. This process was a year-long endeavor involving more than 100 NSCAA members who provided valuable input to formulate a plan that would guide the NSCAA through 2012. At the July 2007 Board of Directors Meeting, the plan was approved for implementation.

Vision Statement
The National Soccer Coaches Association of America (NSCAA) will be the leading organization in the world dedicated to serving the needs of soccer coaches.

Mission Statement
The National Soccer Coaches Association of America (NSCAA) helps its members excel in their coaching careers as well as advances the coaching of soccer, thereby improving players, through a commitment to provide the best coaching education, convention, and member services and benefits to the soccer community.

Core Values
The core values of the National Soccer Coaches Association of America (NSCAA) are a commitment to:

• Deliver value to each member that exceeds their expectations;
• Uphold a sense of family and acknowledge past contributions;
• Maintain the highest standards of ethical conduct and sportsmanship
• Fiscal responsibility;
• Meet the needs of a diverse membership;
• Serve the greater good of the game; and
• Manage the Association through teamwork and open, honest communications.

Goals

• Be the media’s primary source on soccer coaching and player development topics in the United States.
• Provide the online resource of choice for soccer coaches.
• Provide the leadership and management to effectively implement the 2007-2012 strategic plan.
• Increase revenues from external sources five to seven percent annually and also develop external non-revenue sources.
• Increase NSCAA membership to 30,000 by 2012.
• Provide the most comprehensive soccer coaching education program in the United States.
• Enhance the reputation of the NSCAA convention as the leading event in the United States for soccer coaches.
• Offer benefits and services that members consider the most important.
• Build the NSCAA Foundation endowment to $1 million.
   

The NSCAA Board of Directors extends its gratitude to Warren Mersereau and Mick Hoban of Soccer Solutions, Inc., for facilitating this process and for providing us with the necessary tools to identify the needs of the organization.

In a message to the Board of Directors, Mersereau tells us that “The important thing is for you (the NSCAA) to focus on using what you gained from the strategic planning process, including the plan itself and the measures of accountability built into the plan, to make a difference for the NSCAA moving forward. It is time to shift your attention to implementation and ongoing evaluation of the strategic planning elements that have been approved. The dynamic process continues. The ‘strategic journey’ itself and the responsibility to manage the journey are before you. Embrace and enjoy the challenges!”

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